How to market your game?

Obviously marketing is one of the weakest spot in my development plan. It is not that I was planning to make a fortune; I'd choose more popular genres like strategy or role playing game from the beginning if I were. However, even if the game is niche, developer simply should not neglect the game to be sink in oblivion.

So, how shall I market my game? According to successful developers, having a working demo and distinctive graphic/video seems to be #1 to go. These resources could be then utilized for Facebook/Twitter/Reddit ads, which seem to be crucial step in gathering your fanbase. The same could be achieved by streamers and youtubers playing the game. Once you have a fanbase, you could either crowdfund your game or start early access on Steam/Humble Bundle/etc. Applying to indie game fairs seem to be another option.

Writing blog posts is proven by many other developers to be time consuming and inefficient, but I don't have much choice right now. My demo is barely playable right now, especially considering all the dummy graphics. Well, I started as a programmer, not an artist or marketer, which is hitting me hard. Thankfully the game is steadly progressing, its first public demo expected within a month......

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Transition

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Jinseo "Truewis" Park's Workshop

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